· Must be an expert in google analytics
· Be able to analyze traffic, behavior, keywords, and work with the website team to optimize the website.
· Stay up to date on latest trends, news in organic search, SEO
· Establish goal tracking measures in google analytics and review results
· Review and improve conversion of organic and paid traffic
· Additional email management responsibility for building our email database, and sending multiple emails on a monthly basis
· Email experience with Constant Contact a plus