Key Points

• Developing, managing, and executing online link-building strategies.

• Developing high-quality backlinks, sorting, and meeting.

• Research and generate quality links for clients.

• Execute off-site SEO strategies.

• Update content and website links.

• Ability to create follow, non-follow and contextual links from high DA sites.

• Competitors’ backlink acquisition and analysis.

Detailed Job Description 

After training we expect you to fulfill the following job role

• Develop white hat link building campaigns for multiple websites to improve backlink profiles and organic rankings for target keywords by reclaiming broken backlinks, unlinked brand mentions, and earning new high-quality links from relevant sites

• Research and recommend websites to target for links based on relevancy and authority

• Perform competitive link gap analysis to identify opportunities to earn links

• Write personalized outreach emails and document link acquisitions to report on progress

• Recommend improvements to internal linking, crawl sites to identify and address broken links while supporting and validating implementations

• Conduct content audits to identify gaps and collaborate with the content team to develop linkable assets

• Monitor backlink profiles for multiple sites to address toxic links, document link profile benchmarks, and report on inbound links and linking domains and other KPIs

• Support SEO activities to improve keyword rankings and increase organic traffic for a variety of clients, including keyword research, recommending metadata, and other on-page optimizations

• Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments

• Assist in uploading/updating content in multiple content management systems

• Assist with weekly, monthly, and quarterly SEO analysis and reporting

Growth Oriented Responsibilities

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

• Develop and optimize meta tags, titles, descriptions, and schema markup for both new and existing content pages

• Provide recommendations and execute strategies for content development in alignment with SEO goals

• Assist with link building campaigns across internal and external partners

• Monitor and evaluate search performance, including keyword rank, domain authority, backlink aggregation, and more

• Track competitive trends and competitor keywords

• Keep pace with SEO and internet marketing industry trends and developments

• Communicate to team and management on project development, timelines, and results

Qualifications & Eligibility

• Passion for SEO and digital marketing

• Self-starter who can develop and execute strategy and action plans

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

• Ability to think creatively, and identify and solve problems

• Ability to clearly and effectively articulate thoughts and points

• Ability to coordinate with cross-functional teams and thrive in a fast-paced environment

• Basic knowledge and experience of MS Excel, Google Docs, and other windows productivity applications.

• Minimum Undergraduate degree or Fresh

• Can communicate effectively in English